South Asians are the most underrepresented demographic who proactively donate their organs after life. Awareness was proven to be the biggest factor that drove this lack of activity and so the NHS asked Ragatip to create a music track that would attempt to create a viral effect and drive registrations for organ donation amongst the South Asian diaspora. The song Hero by Mariah Carey was reimagined by 16 British Asian singers and went on to be listened to over 1 million times on YouTube and Meta driving 10s of thousands of new donor registrations.
Music Director: Tom Beech
Singers: Ambika Jois; Ashnaa Sasikaran; Drupti Vaja; Jamal Andreas; Navin Kundra; Paresh Madhaparia; Punya Selva; Rekha Paunrana; Sejal Keshawala; Shivali Bhammer; Sonna Rele
Musicians: Akash Parekar; Mithusan Sivagurunathar; Sandy Beales; Vikaash Sankadecha
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Ragatip is a UK-based creative collective that champions underrepresented British and Indian artists by blending traditional South Asian sounds with contemporary music. They have a celebrated track record of sold-out shows at London’s most iconic venues, including the Royal Festival Hall and the Royal Albert Hall.
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